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Bass Pro Shops Reports Strong Sales of the Banjo Fishing
Lure System
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www.dmproducts.biz
COSTA MESA, CA--(Marketwire - September 21, 2007) - DM Products, Inc.
(PINKSHEETS: DMPD) (www.dmproducts.biz), which has the exclusive
marketing rights to the Banjo Minnow Fishing Lure System, and in
association with Tristar Products (www.tristarproductsinc.com),
announced today that Bass Pro Shops (www.basspro.com) continues to
demonstrate strong sales with the Banjo Minnow for the 2007 fishing
season. Bass Pro Shops started marketing the Banjo Minnow in early 2007.
Bass Pro Shops is the leading supplier of premium outdoor gear in the
country, and caters to both the novice and professional angler. Bass Pro
Shops has over 60 retail stores nationwide and continues to expand.
"We're very pleased with the success Bass Pro Shops has had for the
summer of 2007, and continues to have with the original version of the
Banjo Minnow. Bass Pro Shops has done an incredible job in marketing the
Banjo Minnow to both the novice and professional fisherman," said Kurt
Cockrum, President and Chairman of the Board of DM Products, Inc.
The Banjo Minnow Fishing Lure System is a 158-piece collection of
special minnow lures, hooks, weed guards and an instructional video that
revolutionized the sport of fishing. The Banjo Minnow is the number one
best-selling fishing lure in America. It was developed by renowned
tournament and sport fisherman Wayne Hochmeyer.
DM Products, through its wholly owned subsidiary, Direct Success, Inc.,
develops, finances, produces, markets, and distributes unique and
innovative health, beauty, fashion, fitness and other products for sales
through infomercial marketing and distribution channels.
This press release includes certain statements that fall within the
definition of "forward-looking statements" under the Private Securities
Litigation Reform Act of 1995. Any such statements are subject to risks
and uncertainties, overall economic and market conditions, competitors'
and clients' actions, and weather conditions, which could cause actual
results to differ materially from those anticipated. Accordingly, such
statements should be considered in light of these risks.
Any prediction by DM Products is only a statement of management's
belief at the time the prediction is made. There can be no assurance
that any prediction once made will continue thereafter to reflect
management's belief, and DM Products does not undertake to update
publicly its predictions, whether as a result of new information,
future events or otherwise.
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